Winter Workdays
Integrated Campaign · Visual Systems
Client: Needle’s Eye
Role: Manager of Communications
Scope
Branding · Landing Page · Campaign · Print · Video
What I Did
Designed and launched a new coworking offering—creating a cohesive visual and messaging system across web, email, social, video, and physical space.
Key Outputs
Landing page · Emails · Social · Video · Signage · QR codes · Name tags · Banner
Tools
Canva · Squarespace · Adobe · YouTube
Result
Clear onboarding, cohesive experience, repeatable framework.
🔗 needleseye.org/winter-workdays
Landing Page
Designed and managed the Winter Workdays landing page—structuring content to quickly communicate the value, logistics, and experience of a brand-new program.
Emails & Socials
Created cohesive email and social content to drive awareness, explain the program, and maintain a consistent, inviting tone across channels.
Video
Produced a short, welcoming walkthrough video to clearly orient first-time participants, showcasing the space, available work zones, and optional community rhythms.
Signage
Designed clear, user-friendly signage to guide participants throughout the coworking space, ensuring smooth navigation and a cohesive visual experience.
Stand-Up Pop-Up Banner
Designed a Needle’s Eye–branded entrance banner used for Winter Workdays and other programs, creating a consistent, welcoming visual presence for any event.
