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    <loc>https://gracebush.com/about-the-designer</loc>
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    <lastmod>2026-01-28</lastmod>
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      <image:title>About - Grace Bush is a visual artist and designer creating cohesive brand systems across digital, print, and experiential design.</image:title>
      <image:caption>Based in Baltimore, MD, with roots in Richmond and Northern Virginia, Grace brings a strong artistic foundation to branding and visual communication. She holds a BA in Graphic Design from High Point University and completed fine art training at Studio Incamminati, blending strategy and craft across mediums. Her work spans nonprofits, small businesses, and museum gift shops, where she translates ideas into clear, engaging, and audience-centered visual experiences. Grace currently serves as Manager of Communications and Development at Needle’s Eye Ministries and Assistant Marketing Director at Make Creative Studio, collaborating with cross-functional teams to deliver brand-aligned campaigns and event-driven design systems.</image:caption>
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    <loc>https://gracebush.com/portfolio-preview</loc>
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    <lastmod>2025-11-15</lastmod>
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      <image:title>portfolio preview</image:title>
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  <url>
    <loc>https://gracebush.com/commission-inquiries</loc>
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    <lastmod>2026-01-04</lastmod>
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  <url>
    <loc>https://gracebush.com/uncovering-grace</loc>
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    <lastmod>2026-01-28</lastmod>
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  <url>
    <loc>https://gracebush.com/artist-statement</loc>
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    <lastmod>2026-01-03</lastmod>
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  <url>
    <loc>https://gracebush.com/overview</loc>
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    <lastmod>2026-01-28</lastmod>
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  <url>
    <loc>https://gracebush.com/design-projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-06</lastmod>
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  <url>
    <loc>https://gracebush.com/design-projects/heartcards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/1730962028339-1DYHU4YUT5BMLMGG0MUN/Screenshot+2024-11-07+at+1.44.38%E2%80%AFAM.png</image:loc>
      <image:title>Design - Heart Cards</image:title>
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      <image:title>Design - Heart Cards</image:title>
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      <image:title>Design - Heart Cards</image:title>
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      <image:title>Design - Heart Cards</image:title>
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      <image:title>Design - Heart Cards</image:title>
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      <image:title>Design - Heart Cards</image:title>
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  <url>
    <loc>https://gracebush.com/design-projects/houndpaint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/1719768382508-XR2RXAO3AW3SAC0QW3JF/hound_1_web_gray.png</image:loc>
      <image:title>Design - Hound Paint - Brand Identity, Package Design (Copy)</image:title>
      <image:caption>Brand Identity, Package Design Brand identity and package design for a woman-owned, small business based in Richmond, Virginia. Designed with Adobe Creative Suite.</image:caption>
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      <image:title>Design - Hound Paint</image:title>
    </image:image>
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      <image:title>Design - Hound Paint</image:title>
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      <image:title>Design - Hound Paint</image:title>
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      <image:title>Design - Hound Paint</image:title>
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  <url>
    <loc>https://gracebush.com/design-projects/sub-rosa-z6jt6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/85490548-4afb-437b-9bb8-f25a5a2ff02a/2.png</image:loc>
      <image:title>Design - Sub Rosa Flour - Make it stand out</image:title>
      <image:caption>Freelance | Branding &amp; Package Design</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/1735752874301-4ODZM32U4TNYHFK55K3L/window%21.png</image:loc>
      <image:title>Design - Sub Rosa Flour - Objective &amp; Vision</image:title>
      <image:caption>This project was all about bringing Sub Rosa’s soul to life through packaging—capturing their timeless craft, human touch, and love for fresh, whole ingredients. The goal? To transform their flour line into something that truly reflects the excellence and care they put into every product, making it as beautiful and thoughtful as the Richmond-based bakery itself. Working closely with Sub Rosa’s founders, Evrim and Evin, we reimagined the packaging for their expanded line—Whole Wheat, Sifted Wheat, Whole Rye, and Whole Cornmeal. The design blends elegant, graceful rose illustrations with solid, typewriter-inspired typography, clean earthy accents, and scientific spec labels. The result: packaging that feels modern yet grounded, approachable yet aspirational, inviting both loyal customers and curious newcomers to connect with this local treasure. This redesign isn’t just about aesthetics; it’s about creating something that feels as authentic and thoughtfully crafted as Sub Rosa’s products—a love letter to Richmond’s bakers and beyond.</image:caption>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/1735849935222-NCM7SQO1QO34M3K29746/19.png</image:loc>
      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/1735849935179-Z9S8Z4LMNB9A5AZ7YNT6/20.png</image:loc>
      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/380b6d98-9723-433a-82f6-874b9eb23c14/IMG_5107.jpg</image:loc>
      <image:title>Design - Sub Rosa Flour - Challenges</image:title>
      <image:caption>This project presented a few key challenges: striking the perfect balance between an intricate design that reflected Sub Rosa’s artisanal roots and a clean, modern look that felt approachable and functional. Another hurdle was modernizing their existing logo for better scalability while preserving its charm and timeless appeal. We also needed to create packaging that clearly distinguished the four flour varieties—Whole Wheat, Sifted Wheat, Whole Rye, and Whole Cornmeal—while maintaining a cohesive brand identity. The ultimate goal was to honor Sub Rosa’s authentic, handcrafted essence while ensuring the packaging was as clear, usable, and thoughtfully crafted as the products themselves.</image:caption>
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      <image:title>Design - Sub Rosa Flour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/f2a90cbb-946a-4243-aebb-4b2f15d59fd3/vintage+logo+%282%29.png</image:loc>
      <image:title>Design - Sub Rosa Flour - Understanding the Foundation</image:title>
      <image:caption>The project began with an in-depth exploration of Sub Rosa’s identity. I carefully examined their existing packaging, logo, and branding elements, while also immersing myself in their bakery’s space and story. This hands-on approach gave me a deeper understanding of their vision, their values, and the unique character of their thoughtfully crafted products.</image:caption>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/522b7823-81a4-400a-bd7d-6d8a96f51a01/IMG_5075.jpg</image:loc>
      <image:title>Design - Sub Rosa Flour - Experiencing the Mill First-Hand</image:title>
      <image:caption>To truly capture the essence of Sub Rosa’s flour and the artisanal process behind it, I had the privilege of visiting their mill. This immersive experience deepened my appreciation for the craft and care that go into every product. Witnessing the milling process firsthand and discussing the vision with the owner brought invaluable insights, enriching my understanding and ensuring the final design authentically reflected Sub Rosa’s story.</image:caption>
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      <image:title>Design - Sub Rosa Flour - Research &amp; Exploration</image:title>
      <image:caption>Before diving into design iterations, I took time to thoroughly explore where we wanted to take Sub Rosa’s brand identity and packaging essence. This included working in black and white to focus on structural and typographic elements, experimenting with illustrations and patterns, and developing ideas for incorporation into the final designs. As part of this process, I conducted market research, comparing packaging from other brands to analyze layout proportionality, balance, and visual impact. This exploration ensured that every design choice not only aligned with Sub Rosa’s ethos but also stood out on retail shelves while feeling cohesive and inviting.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5912127bebbd1a468e3a855e/95a3a45b-a4dc-4e1a-82e2-75fd7d476260/logo.png</image:loc>
      <image:title>Design - Sub Rosa Flour - Logo Re-design</image:title>
      <image:caption>The logo redesign focused on preserving Sub Rosa’s cherished artisanal identity while modernizing it for broader applications. With multiple existing logos, we needed a unified version that was versatile enough for scalable formats across packaging, digital media, and print. Recreating the logo in Adobe Illustrator ensured it was clean, adaptable, and ready for any use, while maintaining its original charm and warmth.</image:caption>
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      <image:title>Design - Sub Rosa Flour - Iterative Design</image:title>
      <image:caption>The packaging design evolved through several rounds of iteration, each one refining and enhancing the vision for Sub Rosa’s expanded flour varieties. Collaboration and adaptability were at the heart of this process, ensuring that each design choice aligned with the brand’s identity while addressing both creative and practical needs. As we neared completion, I maintained ongoing communication with Sub Rosa’s team and the printing vendor. This ensured that each design iteration not only met the brand’s vision but was also optimized for production, scalability, and the technical requirements of the print process.</image:caption>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour</image:title>
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      <image:title>Design - Sub Rosa Flour - The Final Product</image:title>
      <image:caption>We’re thrilled with the outcome of this project. The new packaging brings Sub Rosa’s artisanal spirit to life in a fresh, modern way with vibrant colors and textures that stand out on shelves. It’s been great to receive such positive feedback from both the team and their customers. The redesign has already made a big impact, driving demand and reorders. Sub Rosa is expanding its flour selection, showing how successful the new packaging has been in strengthening their connection with loyal customers.</image:caption>
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      <image:title>Design - Sub Rosa Flour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-11-15</lastmod>
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      <image:caption>Custom Pet Stickers Personalized die-cut, waterproof stickers. Drawn in Procreate, finalized in Adobe Illustrator.</image:caption>
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